Interni Think Tank 2010

A workshop of ideas for the project of tomorrow
Milano Capitale del Design® 2010(13-19 April 2010)
INTERNI THINK TANK (13-25 April 2010)
Università degli Studi di Milano
Via Festa del Perdono 7, Milano 

For the FuoriSalone® 2010, INTERNI is the producer, during Milan Design Week (13-19 April 2010), of the major Exhibition-Event INTERNI THINK TANK.
Think tank? “In the pragmatic English-speaking world, where the concept began, in and around the Second World War, the think tank is an incubator, a platform where themes are shared: social policy, economics, science, technology”. Francesco Morace
INTERNI THINK TANK proposes reflections on the need for renewal and changing values in design in the new millennium. A moment of assessment of the contemporary condition, in which globalization is starting to require enhancement of local realities, where the approach to sustainable design culture becomes an issue of survival rather than a stylistic or compositional concern, and where design — and the productive system behind it – can contribute to outline new innovative scenarios in the domestic and collective landscape.
With the contributions of international designers, through experimental INSTALLATIONS, the exhibition offers a grand, spectacular composition, with the support of companies active in the field of design and architecture that have achieved levels of excellence in their respective areas of production. Along the event itinerary there are also DESIGN ISLANDS, true “urban lounges” and meeting places, made and furnished by leading companies in the Italian and international design furnishings sector, using original prototypes and products from the latest collections.
The installations of the exhibition are set up in a location in the city that is thus revealed to the general public, indicating a path of possible reutilization of exceptional historical sites. “Constructing on construction”, making our existing heritage a resource with which to operate in an innovative way.